MAC holiday products

Holiday 2020

Art direction for all 3D product animations in this global campaign, and concept and development of the Instagram filter
Spinning CD with lasers

JEREMY scott

Visuals for the launch party at Public Hotel of a collaboration between MAC and the fashion designer
Arrangement of flowers and Mac products

botanic panic

Animated this still life to be used on social and in-store screens
Girl in cherry blossom forest at night

black cherry

Animation, edit, music and filter for MAC's yearly cherry blossom collection, which runs on social, instore and OOH LED screens all over APAC
Collage of model with Hattie Stewart drawings

AW16 Fashion week

MAC produces lots of content every fashion week, and this year it was branded with Hattie Stewart illustrations. She provided static images that I animated.
Collage gif for Paris SS17

ss17 Fashion week

Branding for fashion week that was used online, on social, and for guerilla street projections
Lips with lipgloss

Lip video

Edit and type animation for this video representing the whole lip category
Animated Twitch Con logo lockup

twitch con animated logo

Slow motion dancers with video echo

Aaliyah event

Event video for launch of Aaliyah collection, incorporating footage of Aaliyah superfans
3D animated mascara against surreal background

holiday 2021

Art direction of all 3D animations in this global campaign, concept and development of filter
Laughing girl with eyeliner

MAC THE MOMENT

Type animation for this campaign attempting to capture the excitement and relief of emerging from the pandemic
Pile of old TVs displaying makeup collection visuals

collection display

Collaborated with the Special Events team to create this installation showcasing the 2016 collections in a striking way
Bronzer model against surreal purple landscape

electric wonder

Created this collection video with the Italian agency Toilet Paper, who concepted and shot it, and I handled all post-production
Makeup artist painting oversize face

art library

Again worked with Toilet Paper on this surreal animation
Girl with floating pixels that match her lip shade

PIXEl filter

Concept and development of this filter: tap through three lip colors, pixels change to match
Animated gif of colorful heart that says Mac Loves Pride

2018 Pride

Created an animation for Pride that was used globally. Here it accompanies Patrick Starrr on the main stage of the LA Pride Festival
Red lipstick and compact with pink flowers

Lucky Red

Art directed the main video for the 2019 Lunar New Year collection, incorporating concepts and photography from Toilet Paper
Magazine spread about style with photo of Pharrell

Complex magazine

Design and art direction
Cover of Capricious magazine

Capricious magazine

Design and art direction
An anamorphic circular sign painted in a hallway, that says ASME 2012

ASME AWard DISPLAY

Conde Nast proudly displays their ASME winners each year. The hallway where they mounted them, however, was not a major thoroughfare. This anamorphic sign pointed toward a spot with much heavier traffic.
Curled paper strips that form the number 2011

New Year's card

Photographed paper strips
A magazine page with a sumi-e brush stroke on vellum

INFINITI AD proposal

Vellum pages with sumi-e brush strokes, which were an integral part of Infiniti's advertising vernacular at the time.
Ice Cube on the cover of the Source Magazine

Source magazine

Art direction
A gatefold from Metropolis magazine showing products and color swatches

metropolis magazine

Art direction. For this gatefold article, the editor spoke to color experts in various design fields, and asked for their prediction for the color of the year. I arranged their answers in a spectrum.