Jordan Hadley
Holiday 2020
Art direction for all 3D product animations in this global campaign, and concept and development of the Instagram filter
JEREMY scott
Visuals for the launch party at Public Hotel of a collaboration between MAC and the fashion designer
botanic panic
Animated this still life to be used on social and in-store screens
black cherry
Animation, edit, music and filter for MAC's yearly cherry blossom collection, which runs on social, instore and OOH LED screens all over APAC
AW16 Fashion week
MAC produces lots of content every fashion week, and this year it was branded with Hattie Stewart illustrations. She provided static images that I animated.
ss17 Fashion week
Branding for fashion week that was used online, on social, and for guerilla street projections
Lip video
Edit and type animation for this video representing the whole lip category
twitch con animated logo
Aaliyah event
Event video for launch of Aaliyah collection, incorporating footage of Aaliyah superfans
holiday 2021
Art direction of all 3D animations in this global campaign, concept and development of filter
MAC THE MOMENT
Type animation for this campaign attempting to capture the excitement and relief of emerging from the pandemic
collection display
Collaborated with the Special Events team to create this installation showcasing the 2016 collections in a striking way
electric wonder
Created this collection video with the Italian agency Toilet Paper, who concepted and shot it, and I handled all post-production
art library
Again worked with Toilet Paper on this surreal animation
PIXEl filter
Concept and development of this filter: tap through three lip colors, pixels change to match
2018 Pride
Created an animation for Pride that was used globally. Here it accompanies Patrick Starrr on the main stage of the LA Pride Festival
Lucky Red
Art directed the main video for the 2019 Lunar New Year collection, incorporating concepts and photography from Toilet Paper
Complex magazine
Design and art direction
Capricious magazine
Design and art direction
ASME AWard DISPLAY
Conde Nast proudly displays their ASME winners each year. The hallway where they mounted them, however, was not a major thoroughfare. This anamorphic sign pointed toward a spot with much heavier traffic.
New Year's card
Photographed paper strips
INFINITI AD proposal
Vellum pages with sumi-e brush strokes, which were an integral part of Infiniti's advertising vernacular at the time.
Source magazine
Art direction
metropolis magazine
Art direction. For this gatefold article, the editor spoke to color experts in various design fields, and asked for their prediction for the color of the year. I arranged their answers in a spectrum.